Porn is coming to the mainstream

This contest from Pornhub, the Youtube of pornography, has been going on for quite some time, and I’ve been following it on the aptly named subreddit r/adporn.

I love this story because it singlehandedly illustrates two very important insights:

1. People are becoming more open to sex

Porn used to be all hush-hush. Vibrators used to be used to be relegated to the bottom shelf, now they’re art pieces. Companies like Lelo and Jimmyjane—hell, even porn studios like X-Art—are changing the way we think about sex, masturbation, and porn.

Pornstars like Stoya are performing outreach and giving talks on safe sex, fulfilling sex, positive sex. This article that got published asks “What if we told children that sex was actually for pleasure?“.

What this means is that the public is slowly—SLOWLY—becoming more open to sex and taboo in general. This should mean a greater tolerance for risque ads and greater leverage for demanding brands that stay true to their identity.

2. Talent is everywhere

If this bevy of ads proves anything, it’s that creative ad talent is everywhere. It’s quite possible that you have talent lurking in-house.

 

Got an issue? Here’s a tissue…With my name written on it: Alex Dou, and my email: dou.alexander@gmail.com, on it. I like building websites, analyzing Excel, and talking.

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